Doesn’t it cost too much time and money to become more sustainable?

On the contrary. If done well, sustainability is the best business case there ever was. There are numerous studies that prove how planet action will result into higher reputation, brand value and employee satisfaction. It will substantially drive customer retention, the speed of innovation, cost reductions, organizational agility and risk management. A great number of high carbon technologies, for example, will not be competitive any more within the next 10 years, as can be seen from the graph below created by the consultancy SYSTEMIQ. Companies which still rely heavily on carbon intensive technologies in 2030 will become the next Nokias, Kodaks or Yahoos of that decade.

Our approach with planetgroups is highly business driven. We aim to build sustainability into the core of the business case, making sure that it makes the company more successful, not more burdened.