How do you make sure that companies do not use planetgroups in order to do “Greenwashing”?

planetgroups are in initiative to drive and support corporate planet action. They are not the planet action themselves.

Establishing a planetgroups structure means to have an additional source of energy, know how, enthusiasm, time, publicity and direction “on premise”, which helps an organization to transform to a truly planet positive business model. Just creating this structure changes nothing – a company has to work with it in order to set targets, define projects, measure results, and report on progress.

Having a planetgroups structure therefore is a very important step to prevent a company from a potential temptation to just “greenwash”, since employees in a planetgroup are actively contributing to and observing the projects in place.

Most of our companies are also awarded our “planet active” label, which demands to a) set ambitious sustainability targets, b) involve employees in the process, and c) transparently report targets, action and results annually on our website.